ADVERTISING

I am an award-winning Copywriter and Creative Director, working at the intersection of Advertising, Branded Content and Marketing Worldbuilding.

See my larger portfolio HERE.

DOS EQUIS

There's no brand quite like Dos Equis, and there's no advertising icon quite like the Most Interesting Man in the World - he who doesn't always drink beer (but when he does, prefers Dos Equis).

I was one of the first writers for the Most Interesting Man, and created everything from TV to web video to original video games for him. I was integral to its success as a campaign evolving from a regional ad buy to a national phenomenon.

PEPSI

When it came time to surprise people in the days leading up to the 2014 Pepsi Halftime Show, most other agencies pitched big glitzy, youth-oriented stunts. Instead, we made a genuinely heartwarming documentary about making Super Bowl halftime dreams come true for one lucky old man. And it worked.

THE BOTANIST

How best to introduce this high quality Scottish gin to Americans in 2022? How about the Super Bowl itself? And when The Botanist realized it had only two months to conceive, produce and release a big game spot that would tee up the brand and its dedication to helping the restaurant workers of America, they came to me.