To kick off the 2015 US Open and celebrate American Express' partnership with Maria Sharapova, we hosted a huge event called Rally on the River.
We invited American Express Card Members to a party on Pier 97 in Manhattan, but did not tell them what was in store. What they saw when they got there was a tennis court and an immense water wall. And Chromeo in the DJ booth. And tennis legend Maria Sharapova, starting things off with a bang. And the water wall coming to life with amazing projections. And random audience members being selected to play tennis, the projections interacting with their every move. And Kevin James, coming in for the fun. And tennis stars John Isner and Monica Puig helping to knock it down. And a fifty foot Sharapova capping it all off.
In short we captured the competitive spirit of the Open in an unforgettable way.